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SBS TV's world renowned Subtitling Unit is about to lose one third of its staff. It's perfectly valid for SBS to jettison its subtitlers if it determines that SBS is fundamentally no longer a multicultural broadcaster. It's up to SBS management to come clean on its current purpose.
Freeview purports to be consumers' friend, helping them make the switch to digital TV. But it is actually set up to protect the advertising revenue of the commercial networks by limiting the potential of the technology.
Association is the mechanism used by the advertising industry to sell its products, and we are all susceptible to its influence. We need to understand the psychological processes that inform us as we come to judge not only parties and policies, but individual politicians.
Sally Young’s The Persuaders: Inside the Hidden Machine of Political Advertising is an important book for those interested in political and social change, says Peter Yewers.
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