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Many people have been concerned about the effect of Coles' $1 milk on 'little' producers. They should look closer. Those producers are actually large companies, quite capable of fending for themselves, who have been putting the squeeze on farmers for decades.
Independent Senator Nick Xenophon has said the 'unsustainable' $1 per litre milk price will force farmers off the land and ruin Australia's dairy industry. Economists ridicule this sentiment. Low milk prices are the market god's gift to consumers.