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Gill Straker-Bryce has a PhD in psychology and is a consultant to Encompass Australasia in addition to working in private practice in Sydney. She is also a clinical professor inthe medical faculty at Sydney University.
Association is the mechanism used by the advertising industry to sell its products, and we are all susceptible to its influence. We need to understand the psychological processes that inform us as we come to judge not only parties and policies, but individual politicians.