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AUSTRALIA

Making a magazine

  • 14 May 2006

In the beginning, before there was Eureka Street and before anyone had heard of the internet, we invented Jesuit Publications.

Its home was not the shiny, tidy, professional suite it now occupies in Victoria Street, Richmond, but a trio of disused schoolrooms hired out by the parish of St Brigid, North Fitzroy. One served as the business office, one as a mail-order bookshop, and the other as the production room, which I occupied.

Most of this room was empty. There was a new Macintosh computer on a desk at one end, and there I spent my days unravelling the mysteries of desktop publishing, then a newfangled thing, and negotiating with the editors of the existing Jesuit magazines, The Messenger, Madonna, News from India and Jesuit Bulletin. And, in between all this, I talked to Michael Kelly and Adrian Lyons about a new project that would eventually become Eureka Street.

There were lots of arguments. And lots of people came to work at Jesuit Publications but stayed only a short time. Both these things continued after we moved to Richmond. But some people came and stayed: they included Morag Fraser, and Mike Harter, an American Jesuit who had been managing editor of America magazine, one of the models for Eureka Street.

At least, it was one of the intended models. What emerged from all the arguments and a year and a half of planning was not like America or The Month. It was not like The Tablet or Commonweal, either, and it did not owe much to earlier Australian attempts to publish a magazine of ideas and debate with a Catholic base, such as Catholic Worker. It had a distinctive look—which, I am pleased to see, mostly survived—and its pool of contributors was not confined to the usual ecclesiastical suspects. That drew readers who would not normally pick up a Catholic magazine on the stands, and it attracted the attention of the mainstream media, which began to quote Eureka Street and to interview its editor and writers. All of this is what we hoped would happen.

The circulation and the advertising revenues never approached the point of self-sufficiency, let alone profitability, but that point never does arrive for magazines of ideas in Australia. The available readership is simply too small. They do not survive without hefty subsidy, and it was a noble work of the Jesuits and the magazine’s other benefactors