Breasts are everywhere these days. They saturate our media in guises both trivial and sombre. Whether grotesquely augmented, stricken with cancer or tumbling unbidden from the frocks of soccer wives, breasts guarantee rapt attention and ongoing debate.
But never are these appendages more hotly debated than when they are being used according to their very purpose and design — that is, for the nourishment of babies.
Although the west's growing technological sophistication is inversely proportionate to its tolerance for organic activities such as breastfeeding, the negative attitudes are hardly new. History is littered with wet nurses to whom this distasteful activity was outsourced and modern mothers who dispensed with the biological process altogether in favour of Nestle's magical infant formula.
Buoyed by groups like the World Health Organisation, breastfeeding is creeping back into the public square, but western newborns still enter a world riven with dissent over their right to a ready meal.
It was refreshing to see the lactating Mexican actress and UNICEF ambassador Salma Hayek instinctively suckle a malnourished Sierra Leonean baby while visiting that country earlier this year. Hayek told reporters it was a compassionate act for a dying child, and that it came naturally to her to reach out to this baby when her own milk supply was plentiful. It was also an attempt to diminish the stigma of breastfeeding.
Not since Rose of Sharon breastfed a dying man in John Steinbeck's The Grapes of Wrath had breasts been used to commit such a revolutionary act. This Hollywood sex symbol wasn't just sharing her milk with a stranger's baby; she was doing so under the full public gaze.
How could it possibly be, then, that just last month in culturally diverse and thoroughly modern Australia a mother was asked by a flight attendant to conceal her breastfeeding activity from the puritanical eyes of fellow travellers? And that as recently as 2007 the NSW state government was forced to pass legislation making it illegal to discriminate against women breastfeeding in public?
Opinions around this issue are violently split between the supporters who believe babies should be allowed to feed wherever they please and the detractors who accuse nursing mothers of indecent exposure.
Could this really be happening in the same laissez-faire society where, not long before Kevin Rudd became Prime Minister, he was praised as being 'red-blooded' for visiting a New York