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MEDIA

Economic logic will protect Fairfax quality

  • 01 September 2008

When Fairfax Media announced the latest round of job cuts across its mastheads last week it was inevitable that howls of protest would go up about the threat to quality journalism in Australia. Some of those making the most noise, of course, were Fairfax journalists. Last Thursday they voted to go on strike because, as Chris Warren from the Media, Entertainment and Arts Alliance — the journalists' union — explained, they felt that job cuts were a knee-jerk reaction by management to falling revenues. But Warren added that Fairfax staff also felt a 'deep frustration at the failure of the company to clearly articulate the strategy it has to continue to produce quality newspapers, magazines and websites with significantly fewer staff'.

While journalists by and large do take their profession seriously — as they should — there is at least an element of self-interest in this. What better way to wrest concessions from your employer in redundancy negotiations than to cloak your case in public virtue? And who better to define for the public where virtue lies than journalists? Other alarms about the future of quality journalism have been expressed by readers of Fairfax publications. But these same people have been complaining about falling standards at newspapers such as The Sydney Morning Herald for at least as long as I can remember — and I started working there in 1983. The cumulative effect of the drip, drip of Chinese water torture should not be taken for granted. But as someone who has accessed newspapers from around the world on a regular basis for years, I still regard our daily broadsheets as among the very best in terms of that old adage that a good metropolitan paper is a city talking to itself. If our communal conversation has deteriorated over the years, why blame our newspapers? None of that is to dismiss out of hand the concerns about this latest twist in Fairfax’s fortunes. But before we all get carried away by prophecies of doom and gloom a few realities should inform the discussion. First, the days of individual proprietors with deep pockets funding newspapers as a hobby-horse are long gone. Aside from the ABC, all media organisations in Australia are commercial operations and that means they have to be able to survive commercially. Even Rupert Murdoch has to answer to his shareholders. Second, and inexorably tied to the first, is the fact that newspaper circulation is falling and, more